Whakaata Māori Announces Major Restructuring Plan
Te Ao News has reported that Whakaata Māori, the Crown-funded broadcaster, is embarking on a major restructuring plan aimed at reducing costs and shifting its focus towards digital news. The move comes after the broadcaster found itself facing large financial shortfalls in the coming years.
The Impact of 20 Years Without Inflation Adjustment
Whakaata Māori has not received an inflation adjustment since 2008, when Te Uruoa Flavell was the Maōri broadcasting minister. If these adjustments had been made, it is understood that the Crown-funded broadcaster’s budget would be 67 percent higher this year.
Key Changes and Cuts
The restructuring plan involves cutting 27 roles and moving its Te Reo Channel from TV to online. The company also plans to cancel its uninterrupted 20-year news programme, which will end next Friday, December 13th. In its place, the new show “Te Ao with Moana” will be launched in 2024.
Chief Executive Shane Taurima’s Statement
“These decisions allow Whakaata Māori to continue leading with te reo Māori and tikanga Māori at the heart of everything we do, ensuring their relevance and vitality in a changing world,” said Kaihautū (chief executive) Shane Taurima. “We extend our deepest gratitude to all kaihoe (staff) who have contributed to this journey. To those who are leaving, your mahi has been invaluable in shaping Whakaata Māori and its kaupapa.”
Guiding Principles for the Restructuring Plan
“As we look ahead, our commitment remains firmly with our audiences and communities,” said Chief Executive Shane Taurima. “Guided by our kaupapa, we will continue to deliver meaningful and impactful content, celebrating te reo Māori and tikanga Māori in ways that resonate deeply with those we serve.”
The core principles driving the realignment are:
- digital enablement: expanding reach and accessibility through modern platforms;
- flexible operating models: adapting to the dynamic needs of the media landscape;
- audience engagement: deepening connections with diverse audiences;
- resource optimisation: directing efforts to areas of greatest impact;
- career development: nurturing and growing talent across the organisation;
- outcome-driven content: delivering storytelling that is meaningful and impactful; and
- partnership cultivation: strengthening collaborations to support te reo me ngā tikanga Māori.
A New Chapter for Whakaata Māori
In conclusion, Whakaata Māori’s restructuring plan marks a significant shift in the company’s approach. While this change may come as a disappointment to some, it is clear that the organization remains committed to its core principles and values.
– This story was originally published by Te Ao News.
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