Pomare Daily TV to End on Whakaata Māori After 20 Years

Whakaata Māori, the Crown-funded broadcaster, has announced significant changes aimed at cutting costs and adapting to a changing media landscape. The broadcaster will cease production of its Pomare Daily TV show after 20 years, and will also cancel its uninterrupted news programme from next Friday.

The decision comes after Whakaata Māori found it would face large financial shortfalls in the coming years, prompting the need for cost-cutting measures. Despite efforts to convince successive governments to increase funding, the broadcaster has not had an inflation adjustment since 2008.

Financial Struggles and Cost-Cutting Measures

According to a report by Te Ao News, Whakaata Māori’s budget would be 67% higher this year if inflation adjustments had been made since 2008. The broadcaster aims to cut costs by over $10 million by 2027 through various measures.

Many proposals were considered across the company in late September, with final decisions made in November. Some appointments to new roles in the newsroom have not yet been made.

Chef Executive Shane Taurima’s Response

Kaihautū (chief executive) Shane Taurima said the decisions were “guided by our Tātai Whetū principles”. He stated that these decisions allow Whakaata Māori to continue leading with te reo Māori and tikanga Māori at the heart of everything they do.

“We extend our deepest gratitude to all kaihoe (staff) who have contributed to this journey. To those who are leaving, your mahi has been invaluable in shaping Whakaata Māori and its kaupapa. To those staying, your dedication will carry us forward as we navigate this new chapter together.”

“As we look ahead, our commitment remains firmly with our audiences and communities. Guided by our kaupapa, we will continue to deliver meaningful and impactful content, celebrating te reo Māori and tikanga Māori in ways that resonate deeply with those we serve.”

Realignment Strategy

In a statement sent to Te Ao Māori News, Shane Taurima outlined the core principles driving the realignment:

• digital enablement: expanding reach and accessibility through modern platforms;
• flexible operating models: adapting to the dynamic needs of the media landscape;
• audience engagement: deepening connections with diverse audiences;
• resource optimisation: directing efforts to areas of greatest impact;
• career development: nurturing and growing talent across the organisation;
• outcome-driven content: delivering storytelling that is meaningful and impactful; and
• partnership cultivation: strengthening collaborations to support te reo me ngā tikanga Māori.

Closure of Pomare Daily TV Show

The reductions aim to cut costs by over $10 million by 2027. The Te Ao Māori News 4.30pm show will end next Friday, 13 December. Te Ao with Moana will be the last news/current affairs show on the channel next year.

This change marks a significant shift for Whakaata Māori, and its impact will likely be felt across the media landscape.

Conclusion

The announcement by Whakaata Māori highlights the challenges faced by Crown-funded broadcasters in adapting to changing market conditions. As the broadcaster moves forward with its realignment strategy, it remains committed to delivering meaningful and impactful content that celebrates te reo Māori and tikanga Māori.