Pomarie Daily TV to End, Whakaata Māori Announces Significant Changes

By Daniel Perese, Te Ao News

Whakaata Māori, the Crown-funded broadcaster of New Zealand’s Te Ao Māori News, has announced significant changes aimed at cutting costs and adapting to a changing media landscape. The broadcaster has cut 27 roles, plans to move its Te Reo Channel from TV to online, and will cancel its uninterrupted 20-year news programme.

The decision comes after the broadcaster found it would have large financial shortfalls in the coming years and concluded it needed to cut its costs. Despite efforts to convince successive governments to increase funding, Whakaata Māori has not had an inflation adjustment since 2008.

Financial Challenges and Reorganization

Whakaata Māori’s budget would be 67% higher this year if inflation adjustments had been made since 2008. However, the broadcaster has implemented measures to reduce costs by over $10 million by 2027.

“These decisions allow Whakaata Māori to continue leading with te reo Māori and tikanga Māori at the heart of everything we do, ensuring their relevance and vitality in a changing world,” said Kaihautū (chief executive) Shane Taurima.

Changes Ahead for Te Ao Māori News

The reductions aim to cut costs by over $10 million by 2027. The company has considered many proposals across the organization, with final decisions made in November.

Te Ao Māori News 4.30pm show will end next Friday, 13 December. Te Ao with Moana will be the last news/current affairs show on the channel next year.

Core Principles for Change

Kaihautū Shane Taurima outlined six core principles guiding the realignment:

• Digital enablement: expanding reach and accessibility through modern platforms;
• Flexible operating models: adapting to the dynamic needs of the media landscape;
• Audience engagement: deepening connections with diverse audiences;
• Resource optimisation: directing efforts to areas of greatest impact;
• Career development: nurturing and growing talent across the organisation;
• Outcome-driven content: delivering storytelling that is meaningful and impactful; and
• Partnership cultivation: strengthening collaborations to support te reo me ngā tikanga Māori.

“We extend our deepest gratitude to all kaihoe (staff) who have contributed to this journey. To those who are leaving, your mahi has been invaluable in shaping Whakaata Māori and its kaupapa. To those staying, your dedication will carry us forward as we navigate this new chapter together,” said Kaihautū Shane Taurima.

Conclusion

Whakaata Māori’s decision to cut costs and adapt to a changing media landscape marks a significant shift for the broadcaster. While challenges lie ahead, the organization remains committed to its core principles of leading with te reo Māori and tikanga Māori.

– This story was originally published by Te Ao News.