Whakaata Māori Announces Restructuring Amid Financial Challenges

Whakaata Māori, New Zealand’s largest Crown-funded broadcaster, has announced significant restructuring efforts in response to financial shortfalls and a need to adapt to the changing media landscape. The decisions aim to cut costs by over $10 million by 2027, while ensuring the continued relevance of te reo Māori and tikanga Māori at the heart of everything they do.

The Context: Whakaata Māori’s Financial Challenges

Whakaata Māori has not had an inflation adjustment since 2008, which would have increased its budget by 67 percent this year. Despite efforts to convince successive governments to increase funding, the broadcaster found itself facing financial shortfalls in the coming years. To address this, Whakaata Māori decided to cut 27 roles and restructure its operations.

Key Decisions: Te Reo Channel Online and News Programme Cancellation

The broadcaster plans to move its Te Reo Channel from traditional TV to online platforms, allowing it to expand its reach and accessibility. However, this comes at the cost of canceling its uninterrupted 20-year news programme, “Te Ao Māori News”, which will end on December 13th.

A Focus on Digital News and Partnerships

Whakaata Māori aims to focus on digital news for the Te Ao Māori News website, ensuring that its content remains relevant and impactful. The broadcaster has also emphasized the importance of partnership cultivation and resource optimization, directing efforts to areas of greatest impact.

Quote from Kaihautū (Chief Executive) Shane Taurima

“Guided by our Tātai Whetū principles, these decisions allow Whakaata Māori to continue leading with te reo Māori and tikanga Māori at the heart of everything we do. We extend our deepest gratitude to all kaihoe who have contributed to this journey.”

Conclusion

Whakaata Māori’s restructuring efforts aim to ensure the continued success of its content, while adapting to the changing media landscape. The broadcaster’s commitment to te reo Māori and tikanga Māori remains firmly in place, with a focus on digital enablement, flexible operating models, and audience engagement. As Whakaata Māori looks ahead, it is clear that its dedication to meaningful and impactful content will continue to serve its audiences and communities.

– This story was originally published by Te Ao News.